As we grow up we develop instincts. These are mental habits that we posses which help us to make everyday choices. These are the kinds of choices that don’t involved much thought at all, they are almost automatic. These quick habits that are “deep-wired and govern our decisions” are heuristics. We’ve been talking about them recently in class and I wanted to find out a little more with what they mean exactly.
Author, Wray Herbert just-published On Second Thought: Outsmarting Your Mind’s Hard-Wired Habits.
Herbert does in depth on how heuristics can help or hurt us with our everyday decisions. Many of us are coming to the end of our college careers and at this moment our everyday decisions have a big impact on what happens to us in the next 4 weeks. Heuristics are helpful for survival, Herbert refers to them as “having deep ancient evolutionary origins.” He then defines a few that can really mess us up if we aren’t careful. When applying these to our lives right now there is the “familiarity heuristic” which is being extremely familiar with something that it seems a safe way to go or do. This heuristic leads us o sick with what we have already done and not switching it up. At this point I feel like a lot of us who have been in college for four years now are comfortable with where we are the the habits we have developed. But there is a turning point now where we can’t skip a class here and there just because we have before. We can’t not turn in something or risk doing poorly in a class because there is still another semester or year to make it up. We have to alter our choices to ensure our “survival” of college which ultimately leads to graduation.
Another heuristic is the “scarcity heuristic” which in Hebert’s words means, if something is rare, it’s perceived as more valuable. This can be good in helping us make choices that we wouldn’t usually make like getting up to go to the gym because you know for the rest of the day you will be sitting down and not moving so the gym is “rare” occasion.
There are many on each side of the good and bad of heuristics. I believe that you should trust your instincts but also we self-aware of the environment or situation that you are in. There is a reason we have our “gut” instinct but we should also be able to stop sometimes and recognize when we need to slow down and not make impulsive decisions.