Cognitive Look at Whyy Some People Prefer Trump Over Clinton or Vice Versa

With the end of Obama’s term to serve as president is gradually coming to a close, people wonder who will be the next president of the United States.  This requires some reasoning and decision making from voters throughout the country.  How do people choose which candidate would make best president among a pool of candidates running?  It all revolves some cognitive thinking.  Perception is one of the biggest factors in helping people to decide who they deem worthy of the executive position.  Before voting, voters will often figure out which running candidate is most competent, or who is the most capable and how qualified the person is for the title in government.   It is common sense to know that most people vote on a candidate based on their style of leading.  The question is, do people choose candidates based off of physical traits or based on intuitive traits. From the beginning of human evolution, judging people and animals based on their physical traits has been a natural process that used to differentiate harmless animals or people from predators or enemies.  This perception of their physical traits then affects what we think of all internal traits of candidates such as their political abilities.  This is unfair to some candidates because people think they are making rational decisions, when really, the majority of people are voting on the person whose face is most appealing and looks like a face that could be seen as a possible coined leader.

Researchers have conducted an experiment to see if judging a person’s face typically leads to thoughts about that person as a whole.  They had participants rate the level of competence of each candidate for Senate between years 200-2004 and found that the more often and longer the participants were exposed to seeing the faces of particular candidates, the more often the exposed candidates were chosen as more competent.  This explains why some people may choose candidates in our current election more than other candidates such as Hillary Clinton and Donald Trump.  There are people who ask each other why in the world anyone would vote for Hillary Clinton? Or why would anyone vote for Donald Trump? These two candidates are in the lead and they most likely received most votes out of all candidates thanks to their facial features and their externally-appealing political leadership style.  So why do people choose some candidates over others? People judge books by their covers, which colors the internal pages of the character and competence levels of candidates.   

It has also been shown that physical differences in the brain can predetermine which candidate a person would vote for.  The thought process of conservative voters is more amygdala and fear-based, while liberal minds focus more on the gray between black and white situations and their opinions are colored by new information.  This however is not the only reason people prefer a candidate from others.  People also like different leadership styles. For example, Donald Trump voters like a leader who is good at articulating his vision directly and concisely.  Cruz voters prefer a leader who is good at articulating his faith and at the same time his vision.  People prefer different candidates due to a variety of physical differences in their brains, liking a certain type of leadership style and because of perception judgments.  

Article: http://www.fastcompany.com/3058916/election-2016/the-psychology-behind-why-people-support-certain-presidential-candidates  

Research: http://www.newyorker.com/tech/elements/on-the-face-of-it-the-psychology-of-electability

 

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About mkong

I am a junior but sophomore by credit, majoring in psychology and minoring in business in hopes of going into human resources after graduation. I love singing, writing songs and dancing in my free time.

One thought on “Cognitive Look at Whyy Some People Prefer Trump Over Clinton or Vice Versa

  1. sbuechle

    This is a very interesting article! I recently read some research similar to this topic saying that people are more likely to trust people who a have a physical appearance that is similar to their own. This could also play a role in the way people vote.

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